Country Coach bought by private company
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Country Coach: Jay Howard, President & CEO; Bob Lee, Founder & Chairman Emeritus

Country Coach bought by private company

Country Coach, Inc., announced on February 16, 2007 the signing of an agreement for the acquisition of the Company led by Riley Investment Partners.

"We are pleased to share some exciting news with our coach owners, business partners and fellow employees," said Country Coach President and CEO Jay Howard. "The purchase of our company by a highly successful investment management company allows us to focus on what we do best. Our mission remains to design and build the highest quality, most innovative motorcoaches in the marketplace. Simply put, we will continue to produce The World's Finest Motorcoaches."

Adding to the day's news, the Company heralded the return of Company Founder and RV Industry patriarch Bob Lee to the Country Coach Family. In his role of Chairman Emeritus, Mr. Lee will provide valuable counsel to the Country Coach management team. "My heart has always been, and will always be with Country Coach," said Bob Lee from the Company's headquarters in Junction City, Oregon, where he is busy moving into his new office. "I am pleased to be back home where I began in 1973. We can once again focus solely on the business of making beautiful luxury motorcoaches for our many RV'ing friends. Country Coach has a solid management team, wonderful long-term employees, and a great business plan. With our newfound operational independence, there is nothing we can't achieve."

Country Coach currently employs over 1,700 people.

Read the full news release here

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Readers comments:
Latest shown first 

Deadhorse :   I'm afraid that this is just blowing smoke. I have a motorhome with a Workhorse engine/chassis. With only 15,800 miles on the engine, the crankshaft broke. This was a well-treated, well maintained engine. The point of separation on the crankshaft showed evidence of a defect in the metal. My cost to repair - $12,864.45. I pleaded with Workhorse for some help. Their response was, sure this shouldn't have happened, but while well under the 36000 miles, your engine was 4 months over the 3 year limit, tough luck. A "customer service advocate to the RV industry", ""providing additional peace of mind to the motor home owner", hardly. All marketing talk. If you own a Workhorse chassis, just hope you never need any help.

happy owner :   The customer service dept. is great I got all the work done that I wanted and in a very friendly atmosphere.

Poorer Rich :   I am disappointed in customer service. I will never buy another Country Coach.

L. S. Payne :   Well there goes Country Coach . . . As a business owner, we have been through several 'investment company' takeovers and there is always cost cuts, poorer service, more administrative costs, etc . . . Sorry to hear that Country Coach is heading down the tube too.

Sandy Farrar :   Wondering if Country Coach has or will have a Time Share program like Monaco does. Seems it would help those who cannot afford to out right buy a luxury class A.

Lennich :   I think this is a start for Country Coach AT BEST, at the worst, it is the same old thing revisited.. The motorcoach industry needs to back up and take a new look at itself. It is a mess. Class A's cost too much, construction is shoddy etc.

Tom H :   I met Bob Lee at a RV show once. I'm glad he found the money to get his company back. I wish I had the money to buy one of his coaches.

Ken Rosman :   I think this is a great development for Country Coach. Jay Howard was groomed to take over at Country Coach and he's done a very good job. Now he has his old boss back again. I listened to Bob Lee at a rally in Eugene Oregon a few years ago and he was very impressive. He did a no holds barred discussion with the audience and he really gave a big picture of things going on in the industry.

 

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