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NJ RV Dealers
Report NJ Fall RV Expo a Success
RV press releases / RV news articles
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DP Ball Advertising Press Announcement
October 11th, 2010:
Despite a rainy start, the NJ Fall RV Expo
reports that dealers were happy with their
self-promoted event the first weekend in
October. "Friday's weather was challenging,
with wind gusts up to 40 miles per hour and
pouring rain," states Walter Hynes NJRVDA
President. "Only serious RV buyers came out
and took advantage of some very aggressive
pricing."
Saturday's sun brought out a very nice crowd
and dealers were busy selling a wide array
of models, led by motorized units. Diesel
pushers, and class B's were hot sellers.
Fifth wheel results followed suit while
travel trailer results were moderate.
The Snow Birds and over-50s were purchasing.
"Many had visited the Hershey RV show two
weeks earlier to survey their desired
models," adds Hynes. "We must credit our
contracted advertising agency for stretching
our budget with some very effective ads.
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Dan
Ball of D.P. Ball Advertising was
responsible for consulting and handling the
advertising. Having specialized in RV Dealer
advertising, Dan knew exactly what media to use
and worked very hard to obtain real value from
the various media."
In spite of this being the
first show in years promoted and sponsored
solely by the dealer association, the experience
was rewarding.
Dina Hurley, owner of Crossroads RV Center
reported sales and anticipates more to follow as
a result of this event. "At only five bucks per
carload, many RVers packed those trucks and SUVs
to save a buck. We can say that despite Friday's
weather, we had about 7,000 people come out to
wheel and deal on over 250 models on display."
"We delivered on our promise of displaying more
new RVs than any show in New Jersey, and plan on
expanding the event in the future," adds Tim
Waters, owner of Hitch RV.
"With most of the manufacturers hosting their
own dealer open house events just days before
the NJ Fall RV Expo, buyers will continue to be
able to enjoy some great deals made by our
dealer body," concludes Hynes.
DP Ball Advertising
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