Why? Because very few dealers, or even ad agencies, know how to effectively orchestrate a successful, traditional ad campaign for RV dealers. If they don't know the key formulas that have proved effective for decades, it's no surprise their campaigns didn't work.

Traditional advertising hasn't faded away nor lost its effectiveness - it's just that it wasn't that successful for RV dealers even before the internet came along. It's much easier to monitor and gauge customer traffic patterns and quantify the number of visits on the internet. But how many of those 'hits' turn into real sales?

At D.P. Ball & Associates, we constantly review and critique RV dealers' advertising messages. Too often we notice a lot of wasted dollars even in successful campaigns, money that didn't have to be spent to achieve the same results. The bottom line: maximize your advertising dollar no matter which medium you buy.

The ideal, most effective marketing plans incorporate both internet and traditional advertising programs, each complementing the other. We have successfully implemented our hybrid program for many dealers. Traditional campaigns need to capture the key selling components, the precise tone, that make results-driven ads so successful. This includes everything from attention-catching visuals and urgent headers to the right selling propositions to persuasive tactics. Even internet banner ads must incorporate the right strong, compelling elements to maximize those advertising dollars.

We've been helping RV dealers with their marketing for over 25 years now, and during that time we've identified the most successful formulas, the best aggressive response-driven advertising techniques that bring the kind of results you want: customers coming into your dealership.

Remember, it's not the traditional medium or vehicle that doesn't work, it's how well your message is conveyed and delivered.

Thanks to Dan Ball of D.P. Ball Advertising