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Survey: "The
travel habits,
preferences and
intentions of Americans
with an annual household
income over $50,000"
RV press releases / RV news articles
See reader's RVing comments
and experiences at
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This is
reproduced from a fascinating
YPartnership/Harrison Group survey
For information on
how to order a copy of the 2010 Portrait of
American TravelersSM
please visit the Publications section of
www.ypartnership.com.
The Ypartnership/Harrison Group Portrait of
American TravelersSM, has released a
comprehensive examination of the travel
habits, preferences and intentions of
Americans with an annual household income
over $50,000.
"Family travel" is defined as any form of
leisure travel that includes children.
Fully 44 percent of all leisure
travelers took at least one "family
vacation" last year, and it's interesting to
note that the incidence of family travel is
significantly higher than the incidence of
households with children (roughly
one-third). This difference may be
attributed to the growth in
multi-generational travel as a result of the
aging population.
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The
following is their snapshot of today's family
travelers:
- They are equally likely to take both
weekend trips (73%) of four nights or less
including a Saturday, and extended trips
(71%) of five consecutive nights or more;
- Beach/lake destinations rule, selected
by fully one-third (33%) of all family
travelers last year; fully one out of four
(26%) took a theme park vacation, and one
out of ten (9%) visited an all-inclusive
resort;
- Seven out of ten (69%) took a vacation
to celebrate a life event last year (a
"Celebration Vacation"), with milestone
birthdays and anniversaries topping the
list;
- One out of five (20%) is a grandparent,
and two-thirds (67%) of those who have
reached this life stage took at least one
vacation with their grandchildren last year;
- Family travelers are more likely to have
taken a vacation in their local area (less
than 50 miles from home) as an alternative
to vacationing in a destination that would
have required traveling a greater distance
(aka a "Staycation");
- Three out of ten (31%) took a "last
minute" trip last year, departing an average
of just six days after deciding to take the
trip;
- All (99%) have access to the Internet at
home, and practically all have gone online
to get information about travel suppliers
(89%) and make reservations (87%);
- Fully nine out of ten (90%) have a page
posted on Facebook, and one out of four
(23%) has visited a blog to seek or preview
information about a vacation destination or
travel service supplier;
- One third (32%) are interested in taking
a cruise vacation during the next two years;
- Children play an active role in planning
vacations in half (48%) of all family travel
households;
- The destinations they are most
interested in visiting on vacation include
the Neighbor Islands of Hawaii (73%), the
national parks (71%), Honolulu (69%) and
Orlando (59%);
- One out of seven (14%) is interested in
purchasing a vacation home, with one out of
ten (7%) interested in purchasing a
timeshare;
- Fully one out of four (24%) has stayed
in a vacation home or condominium rental as
an alternative to conventional hotel/resort
lodging on a vacation last year.
"Not surprisingly, family travelers are also
very astute ‘value travelers' with fully one
third stating they wait for products and
services to go on sale before they buy,"
said Peter C. Yesawich, Chairman & CEO of
Ypartnership, co-author of the study. "This
is just one of the reasons why approximately
one out of five has planned and taken a
‘last minute' vacation during the previous
year."
(RoamingTimes.com comment: What
about RVing -
see this article - "Reasons to RV")
And although the Great Recession has clearly
affected this group of travelers equally, if
not more so, than others, fully eight out of
ten (78%) family travelers say they are
actually happier now than ten years ago, and
they remain generally optimistic about the
future, as revealed below:
- Seven out of ten are very/extremely
optimistic about the future of their
children (71%) and about their own future
(70%);
- Nearly six out of ten (58%) are
very/extremely optimistic about the future
of the company they work for
- A little over half (55%) are
very/extremely optimistic about the future
of their job.
For more information on the new
Ypartnership/Harrison Group 2010 Portrait of
American Travelers (SM) please visit the
Publications section of
www.ypartnership.com.
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