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Survey:
Reasons to RV - "quality
time, time outdoors,
family togetherness,
money saving, product
innovations..."
RV press releases / RV news article
See reader's RVing comments
and experiences at
bottom of page
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The future looks good for RV
manufacturers and dealers? Roaming Times
thinks it does...
"Majorities of past RV
owners (61%) and potential future RV owners (59%)
agreed that investing in an RV now will enable you
to travel affordably and frequently in retirement."
Roaming Times from RVIA
press release - 4/12/2010 - A new survey
by Harris Interactive into which factors most
influence RV purchase decisions shows;
- Messages focusing
on family togetherness and cost
savings now resonate equally with
potential RV buyers
- Positive
attitudes about health and wellness
benefits of RVing may help persuade
non-owners to buy
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The survey of 1,006 non-RV owners and 357 RV
owners was commissioned by Go RVing to
understand how RVs and RV travel are
perceived, what benefits owners experience,
and which of these benefits would be most
effective in convincing a non-owner to buy.
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“This data will enable us to fine-tune Go RVing
and RVIA PR messaging to reinforce the value of
RVing to current owners, and to motivate
consumers to purchase an RV in the future,” said
Gary LaBella, RVIA vice president and chief
marketing officer. “Members will also be able to
use this information to develop effective sales
and marketing materials.”
- Amajority of non-RV owners
(67%) agree that RVing allows
families to spend quality time
together, and to spend more time
outdoors enjoying nature
- Messages about family
togetherness also received a
strong positive response from
past RV owners and survey
respondents who said they were
considering a future RV purchase
- Three-fourths (74%) of RV
owners agree with the findings
of RVIA’s Vacation Cost
Comparison research showing that
RVers save 27-to-61 percent on a
typical family vacation
- (73%) of potential future RV
buyers said that knowing about
the cost savings would make them
more likely to buy
- (73%) of potential future RV
buyers said that knowing about
the cost savings would make them
more likely to buy
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Also appealing to past RV owners (75%) and those
with RV purchase plans (67%) were messages that
RVs are becoming smaller, lighter and more fuel
efficient. Recent product innovations are
positioning the industry to potentially bring
back former RVers and to make inroads with
non-owners who are considering a purchase.
Potential future RV buyers said that these
factors would make them more likely to buy:
- RVers save 27 to 61 percent
on a typical family vacation —
73%
- Couples who RV develop
stronger bonds with each other —
68%
- RVing allows you to be more
physically active — 67%
- RVing provides an escape
from everyday pressure and
stress — 65%
- Kids who travel with their
families by RV receive
educational benefits — 58%
- Traveling by RV reduces
exposure to illnesses and other
health risks — 56%
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Majorities of past RV owners (61%) and
potential future RV owners (59%) agreed that
investing in an RV now will enable you to travel
affordably and frequently in retirement.
A full report on the research will be sent to
RVIA members in April.
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| SOME OF THE LATEST COMMENTS ABOUT RVING STUFF: |
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latest RVing news and articles
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