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DESPITE THE
ECONOMY - "IT'S ALL
ABOUT FUN"
RVing continues to be
very popular ...
National Park
campgrounds busy and RV
shows continue to be
attractive to
manufacturers
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According to an AP article, more than 1.1
million RVs visited National Park Service campgrounds through
the first seven months of this year. The numbers are down about
6 percent from the same period last year. July and August are
the busiest months for RV camping and many campers are out
during the fall, according to the National Park Service.
Talk of recession and high fuel prices is not putting off
manufacturers from attending RV shows either. According to an
RVIA press release, eight hundred thousand square feet of
exhibit space has already been assigned to RV manufacturers and
suppliers at RVIA’s 56th Annual California RV show, the largest
consumer show on the West Coast.
RVIA's Board of Directors has approved a half million dollar
retail advertising budget to draw attendees to this year's show.
RVIA's show committee is working closely with their PR and
advertising agency to ensure the advertising dollar reaches the
broadest possible audience of RV owners and potential owners.
Increased use of the Internet along
with more traditional media will help achieve this goal
The “Fairplex,” Los Angeles County’s Fair and Exposition
building in Pomona, California, will once again host
manufacturers and suppliers displaying the latest in RVs,
products, and accessories during the ten-day event October
10-19.
This year's show theme is 'It's All About Fun' and highlights
that with an RV you take your resort with you. Emphasis will be
given to the fact that RVing is still less expensive than air
travel and staying in hotels and provides quality family time.
The diversity of product that attendees can only see at the show
will also be featured. |
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latest RVing news and articles
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