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Pedata RV
Center Applauds GE
Capital’s Support of RV
Industry
“GE is confident the
industry will grow and
they will grow with it"
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and experiences at
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Big beautiful RVs? 2010 Newmar Essex
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Phoenix, AZ (Vocus/PRWEB
) December 28, 2009 -- While GE has announced its
continued commitment to the RV Industry, they
believe some restructuring needs to take place in
order for the RV industry to succeed. The main shift
needs to occur on the manufacturing end, with
manufacturers focusing on the consumer and end sales
instead of dealer sales.
“Manufacturers they get paid when the units
are shipped off their lots at their factory. What
more of them need to do is keep a line of sight for
when it moves off the dealer’s lot because that’s
the ultimate sale,” says Peter Lannon, president of
motorsports and recreational vehicle group for GE
Capital, during his interview with the Elkhart
Truth.
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Or something smaller?
The new for 2010 Roadtrek SS-Ideal class B motorhome
See RoTi review |
GE is confident the industry
will grow and they will grow with it as long as they
grow in a responsible fashion, “not growth for
growth’s sake but disciplined, well-thought out,
well-planned growth,” says Lannon. Part of their
strategy is signing up new dealerships, putting new
credit lines in place, but making sure the dealers
are focused on the product. An important factor is
that rv dealers understand the manufacturer’s brand
instead of discounts they sought in the past.
See also the RoTi article:
Wannabee RVers? - Boomfluentials (and many more) |
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While some blame companies like GE for not
making financing available, GE stands behind
their new lending structure that focuses on
recoverable debt instead of add-on services
slipped into loans, like service agreements and
towing packages that are hard to recover.
Dealers will now be responsible for paying for
inventory instead of stock-piling RVs for sale
that can stay on lots for years at a time. |
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Not all dealers are bothered by the new system. “We have had a long relationship with GE and are very pleased with how they have treated us over the years,” says Gerard Pedata or Pedata RV Center. “We look forward to working with GE for many years to come.” |
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