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Just click on your interest - small travel trailers, fifth wheels, travel trailers,
motorhomes, luxury motorcoaches
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Coachmen
gains
momentum
in
the
marketplace "More satisfied
customers
and a huge boost for Coachmen's winning team"
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Dec. 21,
2007
-Press
Release
-
Coachmen Industries, Inc.'s
Recreational Vehicle Group continues to gain momentum in retail market share, particularly with Class C motorhomes, Travel Trailers and Fifth Wheels. According to the most recent data released by Statistical Surveys, Inc., through October, the Company's retail market share of Class C motorhomes grew 14.6% year-to-date. The momentum was even greater in towables as retail share of Fifth Wheels grew 1.5% through October and retail market share of Travel Trailers grew a remarkable 23.3% year-to-date.
"It's gratifying to see retail consumers validating all of the hard work we've done to improve our products and consistently meet and exceed consumer expectations for design, features, quality and value in our RVs," commented Michael R. Terlep, President of the Coachmen RV Group. "Over the past year, through our Advanced Design Team, we have invested considerable resources in the design, features and floorplans of our RVs, and that work was recently recognized at the national RV Trade show held in Louisville, Kentucky."
At the national trade show, Coachmen's RV Group introduced the new Prism(TM) Class C motorhome, built on the fuel-efficient Freightliner Sprinter chassis, enabling this coach to get an estimated 17-19 miles per gallon. The Group also introduced the groundbreaking contemporary-style Leprechaun 320DS featuring a modern, sleek marine-inspired interior. The new Freelander 2700RS features a rear wall slide allowing today's RVers the features and space of a 31-foot coach in a more fuel-efficient, easy-to-drive 28-foot package. In towables, the Group introduced the Adrenaline Surge 27FKSR featuring a 16'9" cargo area that can accommodate a dune buggy or sand rail. Another industry first, the Sprit of America entry-level travel trailer line was converted entirely to aluminum-framed laminated sidewalls, yet retained a price point competitive with traditional "stick and tin" towables. The new mid-profile Chaparrel Fifth Wheel features a new custom fiberglass front cap ideal for short bed pickups. In Class A motorhomes, the new Mirada 355 created a buzz at the show with its modern, functional new dual living-area floorplan. With its innovative flip-down wall bed, the rear bedroom area can be converted into a second living area with an entertainment center. As a result, space that used to be occupied only eight hours each day can now be utilized throughout the day as well.
"The host of new, innovative products we introduced at Louisville created consistent traffic in our booth as dealers were excited to see the results of our efforts. Although similar to the industry, overall results of the show were somewhat weaker than last year, our orders for Class C's and Sport Utility Trailers were dramatically higher than last year. As consumers see how we've changed the landscape of RVing, we expect our market share momentum to build, expanding from Class C's and towables into Class A's. This means more satisfied customers, higher inventory turns for our dealers and a huge boost for Coachmen's winning team," concluded
Terlep.
Coachmen
gaining
momentum?
-
"a
host
of
new,
innovative
products"
What
do
you
think?
...
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Readers
comments:
Ken H
:
Coachmen are making some great RVs now, the Blast and Surge toy haulers are really great.
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See
what
people
say
about
Coachmen
RVs |
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| Environmentally friendly RVs
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3/19/2007
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| Coachmen says it is developing motorhomes and fifth wheels with environmentally friendly biodiesel and solar power
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