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RVing and the Economy
"They rarely leave the RV lifestyle"
Some manufacturers and dealers are making far from glum predictions, despite the downturn ...

 The stock market is down and the economy is slowing; gas prices are causing problems for many people. The US housing market is the worry of the world, not just the people of the US (NY Times - "Finance leaders from the world's wealthiest nations warned Saturday Feb. 9th that global economic woes could get worse from the slump in the American housing market.")

So what about the RV manufacturing industry? Roaming Times has published results from 2 leading manufacturers this week:

1. Thor - the world's largest RV manufacturer - announced sales of $504 million for the quarter ended January 31, 2008 - up 3% from last year. (Read the story here)
(And sales of RVs in general keep going up and up. 2006 for example had the highest number of RVs shipped to customers in the US - 390,000, the best annual total in 30 years - RVIA figures.)

2. Monaco Coach reported this week revenues of $1.3 billion for 2007 - equal to 2006 - with a profit of $140 million compared to $124 million in 2006 - up 13%. Chairman Kay Toolson said: "We feel the Fed's recent interest rate cuts should help the RV market in the second half of 2008." (Read the story here)

No glum predictions for Monaco or Thor. And many retailers are making far from glum predictions:

The Minneapolis Star Tribune reported that dealers at the Minneapolis-St. Paul RV Show (ending Feb. 10th) were "upbeat about sales prospects this spring and summer." The Florida Pasco Tribune also reported this week that dealers say that "high gas prices and high interest rates haven't slowed their RV businesses" and comment that with the baby boomer generation approaching retirement, dealers "expect the RV market to jump in the next few years."

What does RoTi think? We think as the Monaco chairman commented: "We believe that while some RV buyers may delay their purchasing decisions when times are uncertain, they rarely leave the RV lifestyle and can be expected to return to purchase a new RV when their confidence is restored."

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No glum predictions - "they rarely leave the RV lifestyle"
What do you think? ...

Readers' comments:

Jay Rosman :   I'm not super rich and I'm not influential but I'm very happy with my financial situation. I'm retired and have a Country Coach and I love it. The downturn might cause me to lose some money but its unlikely I'll change my lifestyle.

John A :   Good news for the luxury motorcoach manufacturers. I think it's maybe true that the current economic environment represents an investment opportunity. I'm thinking of buying stock in Thor. Their share price has dropped over the last few months but I think they're undervalued now.

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