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The solution to melting ice and snow on winter roadways?
Rome, N.Y. Company Enjoying Sweet Smell of Success with Environmentally- Friendly De-Icing Product
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Who would have thought that the solution to melt ice and snow on winter roadways could be discovered by combining two common household items found on the kitchen table or in the cupboard: salt treated with
sugar?
Sears Ecological Applications Company (SEACO), a Rome, NY-based company that specializes in de-icing technology, that's who.
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After a decade of exhaustive research and testing, SEACO has developed a patented formulation called Ice B'Gone(R) that is not only revolutionizing the way roadways are kept clear and safe during cold winter months, but also paving the way toward a greener environment.
Company officials are certain that the growing popularity and inevitable public acceptance of the global green movement, along with a groundswell of support from environmental groups, will open people's eyes to the importance of using alternative de-icing technologies. This is especially true when these new technologies have the added benefit of working far more effectively than traditional de-icing products and methods.
"It's one thing to talk about being 'green' and another to actually do something about it," explained Howard P. Sears, Jr., company principal. "We believe that in order to be a viable part of the green movement, every individual and business has a responsibility to think globally and act locally when it comes to preserving and protecting the environment. We chose to be forward-thinking and use our intelligence, experience, knowledge and vision to develop a truly unique product that is both effective and consistent with current green initiatives."
SEACO's Ice B'Gone(R) is a dark brown, sweet-smelling liquid with a molasses-like texture and viscosity that is either mixed with rock salt or applied directly to the roadway. The product contains low molecular weight carbohydrates (LMWCs), which in the simplest terms are sugars such as molasses, high fructose corn syrup, or distillers and brewers byproducts. There are no dangerous chemicals or harmful ingredients with unpronounceable names and unknown side effects; just organic-based, non-toxic, agricultural products that have been carefully selected and refined so they don't harm the environment. They work far more effectively than untreated salts, greatly reduce corrosion on equipment, roadways and bridges, reduce traffic-related injuries and fatalities, and save money while doing it.
"The solution to melt ice and snow on winter roadways could be discovered by combining two common household items found on the kitchen table or in the cupboard: salt treated with
sugar?"
What
do
you
think?
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Readers'
comments:
(Latest
first)
DJB
:
There is much speculation on whether the product works. I know first hand that it works remarkably well. As far as its corrosion issues, well it's salt. It corodes things. This product slows the corrosion process down that's all. It also lowers the freeze temp down so its able to be more effective.
John A
:
I'm not sure. Salt corrodes everything. What does sugar do and why is this such a good solution? - cheaper?
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