|
Affinity Introduces
New Corporate Structure
"Demand for RVs will continue to grow during the next decade, due to favorable population trends and purchase
intentions"
|
|
|
|
|
Affinity, the nation’s largest provider of outdoor recreation clubs, media and events, announced
on
November
27,
2007,
a corporate restructure to better accommodate the $14.7 billion-a-year outdoor recreation industry.
|
“Affinity has listened to its advertisers and partners,” said Mike Schneider, CEO of Affinity. “We are structuring Affinity’s vast services and resources so they are easier to understand and so that we can provide better access to the many marketing channels we have to reach the diverse market of outdoor enthusiasts.”
Under the new strategy, Affinity businesses will operate under four new groups – Affinity Media, Affinity Clubs, Affinity Events and Affinity Ventures. The new format will enable existing and potential partners and advertisers additional access to multiple Affinity channels and touch points.
According to the RVIA, RV ownership is growing faster than the population with nearly one in 12 U.S. vehicle owning households now owning an RV – an estimated 8 million vehicles. Statistics and studies conducted by the RVIA also suggest the growth rates in the RV marketplace are likely to continue in the long term – with the number of RV owning households rising to 8.5 percent by 2010.
“Demand
for
RVs
will
continue
to
grow
during
the
next
decade,
due
to
favorable
population
trends
and
purchase
intentions,”
reports Gary LaBella, vice president and chief marketing officer for RVIA. “With the increasing growth of the RV market, RVIA is thrilled to see a company with the reach of Affinity doing everything it can to meet the needs of this dynamic niche market.”
“Demand for RVs will continue to grow during the next decade, due to favorable population trends and purchase
intentions”
What
do
you
think?
...
|
Readers'
comments:
(Latest
first)
John A
:
I think demand for RVs will continue to grow during the next decade. I think it's true that there'll be a bigger proportion of the population who want this kind of lifestyle and have the money to pay for it. And some people who don't even want the RV lifestyle may still buy into it to use a trailer as a guest house on their property. It really is a dynamic niche market and I think companies who've become involved will do well.
|
|
|
|
|
Other
RoTi
news
items
about
Affinity
and
Camping
World:
| RV.net launches RV Expert Blog
|
02/25/2008
|
| Affinity announces the launch of RV.net's RV Expert Blog, a convenient, easy-to-use expert blog with a wealth of information
|
| Win a new RV
|
02/02/2008
|
| Camping World are offering a sweepstake with no purchase necessary and a grand prize of a new RV
|
|
|
|
|
